| Concept: |
As
a corporate promotion, this piece introduces four other waves: each discussing
one of the "Sweet Things in Life" that a diabetic cannot enjoy. The "four
corners" campaign as our client calls it, starts with a symbol of each
aspect on one corner: the strawberry represents sweet food, the tennis
racket and ball represent activity and exercise, the theatre comic face
represents their quality life, and the microscope represents acute vision;
one of the long-term complications in a diabetic. Thanks to LifeScan and
its wide range of self-monitoring blood glucose meters, diabetic patients
can now enjoy "All the sweet things in life". |
