| Concept: |
Starting
with an intriguing rose-scented mailer (the scent of Flixonase spray),
and passing through a series of other mailers, the multidimensional impact
of Flixonase was exposed. Rhinitis is a serious disease with an alarming
traffic sign lighting red in a gloomy background for those who underestimate
the disease. Then a mailer on the human cost of rhinitis and its effect
on the patients quality of life on a close-up of a very upset patient.
Followed by the financial burden enticed by rhinitis with a very straightforward
expressive visual of a hand squeezing bank notes. Finally, a mailer "predicting
the future" that statistically forecasts the future of rhinitic patients.
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